Digital Reputation Insights

Frameworks, methodologies, and analysis on how companies appear across search, AI, and review platforms — and where the risks structurally accumulate.

8 min read

How AI Describes Your Brand (and What to Do When It's Wrong)

AI doesn't describe brands negatively — it describes them generically. Why that's a board-level risk, the five patterns of AI Distortion, and what to do about it.

The 78/17 gap — 78% of executives aware, 17% with active plan. Four structural reasons for the digital risk preparedness gap. Reputation House.

9 min read

The 78/17 Gap: Why Most Companies Underprepare for Digital Risk

78% of executives know late response harms reputation. 17% have an active plan. The 61-point gap explained — four structural reasons and what closes it.

5 min read

How to Check a Company's Reputation Online: A 2026 Guide

A practical six-step guide to checking a company's reputation in 2026 — across search, AI, review platforms, and media. Takes 30 minutes manually, or 5 with the right tool.

What is a reputation report — structure, metrics, and how to read one. Reputation House diagnostic guide.

7 min read

What Is a Reputation Report? Structure, Metrics, and What It Reveals

A reputation report is a structured diagnostic of how a company appears across search, AI, media, and reviews. What it includes, what it does not, and how to read one.

Digital risk framework for the AI era — structural exposure across search, AI, media, and reviews. Reputation House.

7 min read

What is Digital Risk? A Framework for the AI Era

Digital risk is the structural exposure a company carries in search, AI, media, and review platforms. A framework for understanding how reputation forms before any direct contact — and why AI changed the category.

Risk Constellation MethodologyReputation House — four interconnected zones of digital reputation risk

5 min read

The Four Zones of Digital Reputation Risk: Risk Constellation Methodology

A structural framework for digital reputation risk built around four interconnected zones — Narrative Hijackability, SERP Control, AI Distortion, and Trust Volatility. The methodology used by Risk Check to translate exposure into a measurable Composite Risk Score.